There’s no two ways about it, recycling and sustainability is good PR. The problem is that many companies have been merely tickling with this for a long time – seeing recycling and sustainability is a great way to project an image of being an environmentally responsible business, rather than making a genuine company-wide commitment.
Some sustainable initiatives are little more than a cynical PR exercise, with creative marketing departments dreaming up inspiring and positive messages about the good deeds being done over here… while over there the real waste problem continues.
It is also a double-edged sword. Waste mismanagement can destroy a hard-won reputation and send shareholder value tumbling.
The best PR is the truth (and the best night’s sleep comes with a clean conscience)
Our expertise and technical knowledge, combined with a willingness for waste producers to give us a chance and listen, mean that shareholder value and environmental sustainability are not incompatible. Managed properly they can add up to the same thing.
We can put the right waste management processes in place that enable businesses to stand up to scrutiny and actively demonstrate their sustainable credentials (with no guilty secrets or hidden surprises).